Our mission is to celebrate the beauty and diversity of plus size women. We believe that every woman deserves to feel confident and empowered, no matter her size or shape. That's why we at Curvy Girl Pageants created PLUS USA - a pageant that celebrates the beauty, intelligence, and talent through our five pillars: Equality, Empowerment, Grace Leadership, and Service. We believe  in celebrating these principles with plus size women from all across the United States.